Getting people to notice your brand can be hard. Your marketing partner needs to provide you balance. The balance that is achieved when your marketing plan is 50% science and 50% art. Some get by with an abundance of one or the other. Really great creative can cover up wasted impressions or missed opportunities. Fantastic targeting and deep analytics can put a shine on the ugliest apple. But when you have both, working at peak efficiency, that’s when you know you have Impact.