The Science of Impact

At Impact Marketing, we leverage the latest tools and methodologies to ensure that our clients’ marketing
efforts are both effective and efficient. Here’s a comprehensive overview of the analytical and strategic
services we offer.

Marketing Analysis

We conduct in-depth monthly performance analyses, providing customized reports tailored to each client's unique needs and strategies. Our advanced analytics help identify what is working and what needs adjustment, ensuring optimal performance.

Media Buying Services

Our team excels in negotiating the best rates and placements for your ads across various media channels, including traditional media (TV, radio, print) and digital platforms (social media, search engines). We aim to maximize your reach and ROI by strategically planning and purchasing ad space.

Market Research

We perform comprehensive market research to understand your target audience, competitive landscape, and market trends. This research informs your marketing strategies, ensuring they are data-driven and targeted.

Advertising ROI Analysis

By analyzing the return on investment of your advertising campaigns, we help you understand the effectiveness of your marketing spend. This includes tracking metrics such as cost-per-click (CPC), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS).

Advertising Analytics

We use a variety of analytics tools to track and measure the performance of your marketing campaigns. This includes monitoring key performance indicators (KPIs) such as traffic by channels, conversion rates, and more.

Marketing Strategy Development

Our team works with you to develop comprehensive marketing strategies that align with your business goals. We focus on creating SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals and actionable plans to achieve them.

Competitive Analysis

We conduct thorough competitive analyses to identify your competitors' strengths and weaknesses, helping you position your brand more effectively in the market.

Digital Marketing Analysis

Our digital marketing services include SEO performance reports, social media engagement tracking, and website analytics to ensure your online presence is strong and effective.

Campaign Performance Tracking

We provide detailed reports on the performance of your marketing campaigns, including metrics such as lead generation, conversion rates, and overall campaign effectiveness. This allows us to make data-driven decisions and optimize future campaigns.

Our analytical and strategic services are designed to provide you with the insights needed to make informed decisions and drive your marketing success.

Ready to elevate your marketing? Give us a call at 209-551-5348 or fill out the contact form to start a conversation. Let’s create a marketing strategy that truly makes an impact.